The problemYou keep losing deals and rankings to a rival, and you cannot see why.
In shortCompetitor analysis from Pixel & Oak is a sourced report on up to three competitors' prices, positioning, Google rankings, ads, reviews and AI-answer visibility, for small and mid-size businesses losing deals or traffic to a rival. It starts at $490, plus $120 per extra competitor, arrives in 3–5 working days, and links every finding to a dated source.
Competitor analysis services should answer one question: why does the other business keep winning? We look at what each rival charges, how they describe themselves, which searches they rank for, which ads they run, and what their customers praise and complain about. You see the price and turnaround on this page, and you get a report you can act on without a sales call.
Our research agent reads their websites, reviews, ads and public records and logs a source and check date for every fact. Our search agent pulls their rankings and paid keywords from Ahrefs, labeled as estimates. Haider Ali checks the findings, removes anything that cannot be backed up, and writes the conclusions: what to copy, what to avoid, and where the openings are.
Maintained by Haider Ali, Founder & CEO · Updated
Owners usually come to us after one of these has gone on for months.
Every month they hold the top results, the inquiries go to them. Some owners sit under the same traffic for years before anyone looks at which searches the rival is winning.
What we doThe search section of the report: the keywords and pages bringing each rival traffic (Ahrefs estimates, labeled as such), the gaps between their list and yours, and the three to five pages worth building first.
Price too high and buyers leave for the cheaper rival; too low and your margin goes. Checking dozens of plan or product pages by hand eats an afternoon every time.
What we doA dated pricing and offers table for each competitor, read from their own pages, with archived copies showing what changed. For ongoing tracking, a quarterly refresh instead of another tool.
Semrush lists plans at $139 to $299 a month on monthly billing, and reviewers describe surprise renewals and refused refunds. A small business ends up on a subscription for a one-off question.
What we doA fixed $490 report with no subscription. We use our own Ahrefs account; you get the findings and the conclusions, not another login to cancel.
Budget and strategy get built on an estimate presented as fact, which can make a rival look much bigger or smaller than it really is.
What we doEvery figure is labeled as an estimate with its source and check date. A person checks facts against the competitor's own pages, and anything we cannot verify is marked or left out.
The businesses you lose deals to are often not the ones Google shows your customers. The second group takes leads you never even see.
What we doYou list who you lose to, and search data adds the rivals your customers actually see. The report covers both groups, plus the businesses AI answers name in your market.
You book sales calls before learning whether the work is affordable. Enterprise intelligence platforms sell for around $30,000 a year, so small firms often go without and guess.
What we doPrice, turnaround and deliverables are on this page: $490 for up to three competitors, $120 for each extra one, delivered in 3–5 working days.
We would rather tell you now than take the project and disappoint you.
| Starts from | $490 for up to three competitors |
|---|---|
| Extra competitors | $120 each |
| Typical timeline | 3–5 working days |
| Best for | Small and mid-size businesses losing deals or traffic to a rival |
| Not for | Private data, customer lists or real-time monitoring |
| What you get | A sourced report, a comparison table, ranked opportunities and a 30-minute call |
| Sources | Public only: websites, reviews, ad libraries, filings and Ahrefs estimates |
| How pricing works | Fixed price, no subscription; a quarterly refresh costs less than the first report |
Worth knowing: AI research tools are fast and sometimes confidently wrong. They will quote a competitor's price from a page that changed a year ago, or describe a feature that does not exist. Every claim in our report links to its source and carries the date we checked it, so you can verify anything before acting on it.
How each competitor describes itself, who it targets and what it promises, side by side with yours.
Published prices, plans, guarantees and discounts, read from their own pages and dated, with archived copies to show changes.
The keywords each competitor ranks for, the pages that bring them traffic, and the gaps you could fill.
Active ads from the Google Ads Transparency Center and the Meta Ad Library, with the offers and angles they are testing.
Themes from public reviews: what each rival's customers praise, complain about and wish existed, turned into lines and offers you can use.
Which businesses ChatGPT, Perplexity and Google AI Overviews name for your market, with the exact prompts, date and number of runs, since answers change.
A 22-second look at the work: rival pricing, positioning, search visibility and running ads compared, with an AI answer check. From $490, 3–5 days.
A rival keeps winning. You cannot see why. Their result sits above yours. Price too high, or margin gone. Tool bills for one question. There’s a better way. Competitor analysis that shows why your rivals win. Positioning, pricing and offers. Search visibility and their ads. An AI answer check. From $490 · 3–5 days · fixed quote. Get a fixed quote. pixelandoak.com/services/competitor-analysis
Most owners can name the two or three businesses they lose deals to. Fewer know who shows up when a new customer searches, because those are often different businesses. Both groups matter, and the report covers each.
You can answer some competitor questions yourself. Here is what each option costs and what it leaves out.
| Option | Cost | What it does | What it leaves out |
|---|---|---|---|
| SEO tool subscription (e.g. Semrush) | $139–$299 a month on monthly billing (checked 2026-10-20) | Keyword and traffic estimates for any site | Reading reviews, checking prices, writing conclusions |
| Competitive intelligence platform (e.g. Crayon) | Median about $30,000 a year (Vendr purchase data, Feb 2026) | Ongoing monitoring for large sales teams | Priced beyond most small firms |
| Free tools, done yourself | Free, plus your time | Meta Ad Library, Google Ads Transparency Center, our free SEO and AI visibility checkers | Your time, and the conclusions |
| Our report | $490 for three competitors, $120 per extra one | A sourced, dated report with conclusions and a walkthrough call | A snapshot, not real-time monitoring |
Public information, collected and checked, with the date of every check.
Competitors' own pages, plus archived copies to see what changed
Ahrefs, Google Ads Transparency Center, Meta Ad Library
Google reviews, G2, Capterra, Trustpilot and Reddit
Press releases, job listings and public filings
Not sure whether a competitor analysis is what you actually need? Send over what you are trying to fix and we will tell you straight — including if a smaller job would do it.
Ask us first →You list who you lose to; we add the ones search data says you are up against.
Which decision the report should support: pricing, positioning, SEO or ads.
Agents collect the evidence; a person verifies it and writes the conclusions.
The report in three to five working days, then a walkthrough.
AI agents from our Growth & Marketing division do the work, in parallel. Haider Ali, founder and CEO, agrees the plan with you and signs off everything before it reaches you.
Real work that uses the same skills. Every card links to something you can open and inspect yourself.
Our report on up to three competitors starts at $490, and each extra competitor adds $120. It is a fixed price with no subscription. A quarterly refresh costs less than the first report, because the sources are already mapped. For comparison, SEO tools such as Semrush list plans from $139 a month, and enterprise intelligence platforms often run into tens of thousands a year.
Yes, for a first look. The Meta Ad Library and Google Ads Transparency Center show the ads any business is running. Our free SEO checker and AI visibility checker show where you stand. What a paid report adds is the reading: prices, reviews and positioning compared side by side, checked by a person, with clear conclusions.
Put a competitor's website into a keyword tool such as Ahrefs or Semrush and look at the pages that bring it the most traffic. The numbers are estimates, so look for patterns rather than exact figures. In our report we list the keywords and pages that matter for your business, the gaps between their list and yours, and which pages to build first.
Start with their own pricing pages and archived copies of those pages to see changes. When prices are not published, reviews, public tenders and job ads often give clues. We record every price with its source and date. We do not request quotes by pretending to be a customer.
Both big ad platforms publish them. Search for the business in the Meta Ad Library to see its Facebook and Instagram ads, and in the Google Ads Transparency Center for search, YouTube and display ads. In the report we summarize the offers, angles and landing pages each rival is testing and what that tells you.
Competitor analysis is a point-in-time report on named rivals: prices, positioning, search, ads and reviews. Competitive intelligence is the ongoing practice of tracking a market, often with dedicated software and staff. We offer the first, plus a quarterly refresh, which covers what most small and mid-size businesses need.
Yes, when it uses public information, which is all we use: websites, reviews, ad libraries, press, job listings, public filings and search data. We do not pose as a customer, request quotes under false pretenses, log in to anything, or try to obtain internal figures or customer lists.
Much of the collecting is. AI agents read websites, reviews and ad libraries far faster than a person can. Haider Ali checks every finding against its source and writes the conclusions. Nothing goes in the report without a source and a check date.
Our report arrives in three to five working days after we agree on the competitors and questions. Every finding carries the date we checked it. Prices and ads change often, so in fast-moving markets a quarterly refresh is worth it; in slower markets, once or twice a year is usually enough.
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