The problemGoogle found your pages. It just won't index them.
In shortTechnical SEO services find and fix what stops Google from crawling, indexing or understanding your site: pages stuck as not indexed, redirects broken in a redesign, JavaScript content Google cannot see, and slow Core Web Vitals. They suit small and mid-size businesses. Our audit starts at $950, takes 1–2 weeks, and we can ship the fixes in code.
You paid for service pages and posts, and Search Console says "Discovered" or "Crawled, currently not indexed". Or traffic fell off a cliff the day the redesigned site launched, even with redirects in place. Or the audit you already bought lists hundreds of red warnings, and nobody has fixed a single one. Each of these has a cause in the code or the server, and generic checklists rarely find it.
Technical SEO is the part of search optimization that lives in the code and the server: whether Google can crawl your pages, whether it chooses to index them, how fast they load and whether it understands them. We start from your Search Console data, find the few problems costing you traffic, and, because we are developers, fix them in the code instead of handing you a list.
Maintained by Haider Ali, Founder & CEO · Updated
Already have a website? Start with a free AI visibility audit: send your domain and get a one-page report within two working days, with the first three fixes in order.
The search problems site owners describe most often, and what we do about each one.
Pages you paid to write or build earn no traffic at all, and you cannot tell whether the cause is the site or the content.
What we doWe separate technical causes (robots rules, stray noindex tags, wrong canonicals, orphaned pages) from quality ones, fix the technical ones in code and tell you plainly about the rest.
Google saw the page and chose to leave it out, so it cannot rank for anything, and the count of excluded pages keeps growing.
What we doWe inspect each excluded URL pattern, check rendering, duplication and internal links, fix what is technical and flag the pages that need stronger content.
Revenue follows traffic. Missing or wrong redirects throw away the rankings old URLs earned, and the loss can last for months.
What we doWe rebuild the full list of old URLs from sitemaps, Search Console, logs and the Wayback Machine, map each one to its closest new page, and check every redirect after launch.
Google spends its crawl on plugin, parameter and filter URLs while your real pages wait, and the reports stop being useful.
What we doWe trace each URL pattern to the plugin, theme setting or redirect rule that creates it, and make those URLs return the right response: a 404, noindex or a canonical.
Visitors see a full site, but Google's first pass sees an empty shell, so pages go unindexed or show bare snippets nobody clicks.
What we doWe server-render or statically generate the pages that should rank, use real links, put titles and descriptions in the first HTML response, and check what Google renders.
The money spent on the report changes nothing, because nobody can tell which warnings matter and the developer will not take SEO tickets.
What we doWe rank problems by the traffic at stake, with Search Console evidence for each, then ship the fixes in the code and confirm them as Google recrawls.
We would rather tell you now than take the project and disappoint you.
| Audit starts from | $950 for a small or mid-sized site |
|---|---|
| Typical timeline | 1–2 weeks for the audit |
| Fixes | Quoted separately after the audit, then shipped in code if you want us to |
| Best for | Stores, SaaS and service businesses on Shopify, WordPress, Webflow or Next.js |
| Not for | Ongoing content writing or link building |
| What you get | A ranked report with Search Console evidence and the fix for each problem |
| What we need | Read access to Search Console and analytics; code or CMS access only for fixes |
| What we never promise | Rankings or traffic numbers, because nobody honestly can |
Worth knowing: Most audit-tool warnings do not matter. A missing meta description on a page nobody searches for is noise; a canonical tag pointing every product at the homepage is a disaster. The value of an audit is knowing the difference, and checking the warnings against what Search Console says Google actually did.
Which pages Google crawls, which it indexes, which it skips and why, from Search Console and a full crawl.
Loading, responsiveness and layout stability, measured from real-visitor field data where Google has enough traffic and lab tests otherwise, then fixed in the code.
React, Next.js and AI-built sites checked for content Google cannot render and links it cannot follow.
Schema markup for your products, services, articles, FAQs and business, validated and matched to what the page says.
URL structure, redirects, canonicals, sitemaps, junk URLs, and internal links that tell Google which pages matter.
Redirect maps and launch checklists for redesigns and platform moves, so rankings survive the switch.
A 22-second look at technical SEO: the tags, canonicals and rendering that keep pages out of Google, found and fixed in the code. From $950, 1–2 weeks.
Google found your pages. It just won’t index them. Paid-for pages earn no traffic. Crawl wasted on junk URLs. Hundreds of warnings, nothing fixed. There’s a better way. Technical SEO that fixes the code Google trips on. Crawl and index diagnosis. JavaScript SEO and Core Web Vitals. Migration protection. From $950 · 1–2 weeks · fixed quote. Get a fixed quote. pixelandoak.com/services/technical-seo
Google says plainly that it does not expect to index every URL on a site. Some pages are left out for technical reasons we can fix in code; others are left out because Google judged them not useful enough yet. Knowing which is which saves months of guessing.
| Search Console status | Likely technical cause | Likely quality cause | What we do |
|---|---|---|---|
| Discovered, currently not indexed | Weak internal links, crawl spent on junk URLs, a slow server | Google does not expect the page to be worth crawling yet | Fix links and crawl waste; flag thin pages |
| Crawled, currently not indexed | Content only visible after JavaScript runs, near-duplicates | Thin, repeated or auto-generated content | Check rendering and duplication; flag content to improve |
| Excluded by noindex tag | A stray noindex from a theme, plugin or staging setting | None | Remove it where the page should rank |
| Alternate page with proper canonical | Canonicals pointing to the wrong page | Genuine duplicates | Correct the canonicals |
| Blocked by robots.txt | Rules blocking pages, CSS or JavaScript | None | Fix the rules and test them |
| Not found (404) or page with redirect | Broken or missing redirects after a move | None | Map old URLs to their closest new page |
If traffic is already down after a move, the same evidence works in reverse: compare landing pages before and after, find old URLs that return a 404 or redirect to the homepage, and fix those first.
You can take the report to any developer; it is written to be implemented. Or we implement it ourselves, since we already know where every problem lives.
Google's own data first, crawlers and lab tests second.
Search Console, URL Inspection, Chrome UX Report field data
Full-site crawls with rendering, log files where available
Lighthouse, PageSpeed Insights, WebPageTest
Next.js, React, WordPress, Shopify, Cloudflare
Not sure whether technical SEO is what you actually need? Send over what you are trying to fix and we will tell you straight — including if a smaller job would do it.
Ask us first →Read access to Search Console and analytics, so the audit starts from what Google actually did.
A full crawl, rendering checks and speed tests, checked against the Search Console data.
Problems ranked by the traffic at stake, each with the evidence and the fix.
Fixes shipped in the code if you want us to do them, then confirmed in Search Console as Google recrawls.
AI agents from our Quality & Security division do the work, in parallel. Haider Ali, founder and CEO, agrees the plan with you and signs off everything before it reaches you.
Real work that uses the same skills. Every card links to something you can open and inspect yourself.
Fetches any public URL you give it, and refuses private and internal addresses so it cannot be used to reach inside the network.
Core Web VitalsRuns Google's PageSpeed Insights (Lighthouse) on any URL and shows the results without a signup.
Search Console dataThe clicks and impressions on our case studies come straight from Google Search Console, and numbers too small to mean anything are left off.
A technical SEO audit starts at $950 for a small or mid-sized site and takes 1–2 weeks. Implementing the fixes is quoted separately once we know what they are; for a site that size, expect a quote in the $1,500–$5,000 range. Sites with tens of thousands of pages cost more to audit properly.
Do a full technical SEO audit before and after any redesign or platform move, after a large traffic drop, and otherwise about once a year. In between, a monthly look at the Search Console page indexing and Core Web Vitals reports catches most new problems early, before they cost you traffic.
Start with Search Console. If the site is not verified there, Google may not know it exists yet. If pages show as excluded, the reason is listed: noindex, robots.txt, redirects, canonicals, or Google choosing not to index them. New sites can take weeks to appear, and a site: search shows roughly what Google has indexed.
First confirm Google can render the page's content and that it is not a near-duplicate of another page. Then add internal links from pages that already rank, and improve or merge thin content. Request indexing once, not repeatedly. A page that is useful and technically sound has a good chance on a later crawl.
Not if the move is planned. Lost traffic after a migration usually comes from missing or wrong redirects, URLs changed without one-to-one mapping, and content or internal links dropped in the new design. A full redirect map, a pre-launch check and a crawl of the old URLs after launch protect what the old site earned.
Technical SEO makes sure search engines can crawl, render, index and understand your pages. Content and links decide whether those pages deserve to rank. Without the technical foundation, good content can go unseen; without good content, perfect technical SEO has nothing to rank.
Yes, a little, and it is cheapest at the start. A new site needs to be crawlable, indexable, fast and correctly structured from launch, so mistakes do not have to be undone later. For a brand-new small site a launch check is often enough; a full audit pays off once there is traffic to protect.
It depends on whether you need the fixes shipped. A freelancer is often cheaper for an audit alone, and an agency adds capacity. We are a small remote studio: one founder, Haider Ali, directing AI agents and signing off every fix. Because we are developers, the audit and the code changes come from the same place.
Fixes that unblock indexing can show within days of Google recrawling the pages. Speed and structure improvements usually take several weeks to be reflected. We confirm each fix in Search Console as Google recrawls, but we will not promise rankings, because nobody honestly can.
Tell us about your business and we'll design a custom homepage concept within 48 hours — free, no strings attached.