The problemLeads are dying in a shared spreadsheet, and nobody knows who called last.
In shortCRM development services design and build a customer database and sales pipeline around how your team sells: your stages, fields, follow-ups and integrations. We build custom CRMs for 5–50 person service businesses that have outgrown a spreadsheet or per-seat pricing. Prices start at $8,000 on a fixed quote per phase, and a first version is usually live in 6–12 weeks.
It usually starts with a lost lead. A customer called twice, nobody logged it, and the deal went to someone faster. Or the CRM renewal arrives and the next tier costs several times what you pay now, for features nobody opens. Off-the-shelf CRMs are built for a generic sales team, so when your process involves site visits, crews, approvals or renewals, people work around the CRM instead of in it.
We build a CRM around the way your team sells: the stages you use, the fields each stage needs, and follow-ups that create themselves. The daily screens come first and have to be faster than the spreadsheet they replace, because a CRM nobody opens is just another bill. The code and data live in your own accounts with no per-seat license, so a new hire does not add a fee.
Maintained by Haider Ali, Founder & CEO · Updated
If two or more of these sound like your week, the way you track customers is costing you sales.
Leads get worked twice or not at all, nobody trusts the latest version, and when a salesperson leaves, their customer history leaves with them.
What we doWe move every contact, call, email and quote into one record per customer, with follow-up tasks created automatically when a deal moves or goes quiet.
The bill climbs with every hire and contact tier, and the next plan up can cost several times the current one. You pay every year for features nobody opens.
What we doWe build only the screens and fields your team uses, hosted in your own account, so there is no per-seat license and hiring does not raise the bill.
If logging a call takes longer than the spreadsheet did, reps quietly go back to it. The pipeline goes stale, forecasts become guesses and managers spend their week chasing updates.
What we doWe design the three or four daily screens first, test them with the people who sell, and make them faster than what they replace before anything else is built.
Site visits, crews, approvals and renewals end up in notes fields and side spreadsheets, or the vendor's fix, custom objects, sits on its most expensive tier.
What we doWe model your real records and stages, such as jobs, inspections, quotes or renewals, so the CRM matches the work instead of the other way round.
Hours of re-typing every week, duplicate customers, invoices against the wrong record, and Zapier syncs that break without telling anyone.
What we doWe keep contacts in the same system as your jobs or bookings, or connect your accounting tool through its API with duplicate checks and an alert when a sync fails.
A system the business runs on, with no owner, slowly breaks or quietly needs a full-time developer. It is the main reason owners stay on a CRM that does not fit.
What we doThe code sits in your repository on widely used tools, with documentation and a handover, so we can keep supporting it or any competent developer can pick it up.
We would rather tell you now than take the project and disappoint you.
| Starts from | $8,000, fixed quote per phase |
|---|---|
| Typical timeline | 6–12 weeks to a first version your team uses daily |
| Best for | 5–50 person service businesses such as field service, agencies, property, insurance and recruiting |
| Not for | Teams a standard pipeline in HubSpot, Pipedrive or Zoho already fits |
| Phase one includes | The daily screens, one pipeline, data import, roles and permissions |
| Ongoing costs | Hosting, usually $20–$100 a month, plus a budget for changes |
| What you own | The code, the data and the hosting account |
| How pricing works | Fixed per phase, with no per-seat license |
Worth knowing: Most failed CRM projects are adoption failures, not software failures. If entering a lead takes longer than the old spreadsheet did, people go back to the spreadsheet. We design and test the three or four screens your team touches every day first, with the people who sell, and make them faster than what they replace. Reporting and automation come once people are using it.
Deals, jobs or cases moving through the stages your business uses, with the fields each stage needs and nothing else.
Every call, email, note and quote against the customer, so whoever picks up the phone knows the story.
Tasks and reminders created automatically when a deal moves or goes quiet, so leads stop dying in an inbox.
Website forms creating leads, email threads logged against contacts, and call logging through Twilio or your phone system where it allows.
Salespeople see their own pipeline, managers see everyone's, and nobody exports the whole customer list by accident.
Your spreadsheets and old CRM data cleaned and imported, plus the handful of reports you actually look at.
Hosted in your cloud account, code in your repository, with documentation so any developer can maintain it.
A 22-second look at a custom CRM we build: each new lead is assigned to a rep, lands in your pipeline and gets a follow-up reminder, with code and data you own. From $8,000, 6–12 weeks.
Leads die in a shared spreadsheet. Who called last? Leads worked twice, or not at all. The bill climbs with every seat. Reps drift back to the spreadsheet. There’s a better way. CRM development: your pipeline, follow-ups that happen. Your pipeline, your stages. Follow-ups that actually happen. Code and data you own. From $8,000 · 6–12 weeks · fixed quote. Get a fixed quote. pixelandoak.com/services/crm-development
A spreadsheet is a fine first CRM. It stops working at a point most teams only notice afterward. If three or more of these are true, it is time to move:
Moving off the sheet does not have to mean a custom build. For a simple pipeline, a well-configured HubSpot, Pipedrive or Zoho is often the right next step. A custom CRM makes sense when your process, your seat count or your other systems make the off-the-shelf fit poor.
Per-seat CRMs look cheap at the start and grow with headcount. A custom CRM costs more up front, then mostly costs hosting and changes. Here is a worked example for a 10-person sales team. Vendor prices change, so check current pricing before you decide.
| Option | Up front | Ongoing | Trade-off |
|---|---|---|---|
| Per-seat CRM, mid tier | Onboarding fees, if any | Say 10 seats at about $90 a month: about $10,800 a year, rising with each hire | Fast to start, but you rent it, and custom records often need the top tier |
| Configure HubSpot, Pipedrive or Zoho well | Setup work, often about two weeks | Seat fees as above | Cheapest when a standard pipeline fits |
| Keep HubSpot, build the missing workflow on its API | A smaller build | Seat fees plus hosting | Keeps your marketing tools and adds the step HubSpot cannot model |
| Custom CRM | $8,000–$25,000, fixed per phase | Hosting $20–$100 a month, plus changes (10–20% of the build a year is a common budget) | Owned and shaped to your process, but someone has to maintain it |
On those numbers, a mid-range build tends to break even around year two or three for a 10-person team, sooner if you are hiring. A larger build or a smaller team takes longer, and with three users on a basic plan it rarely pays off. We will show you the math for your own numbers.
It is the right question, because homegrown CRMs usually die when the one developer who understood them leaves. We plan for that from the first day.
Deliberately mainstream choices. You should be able to hand this to any competent developer later without them needing to learn something exotic first.
Next.js, React, TypeScript, Tailwind CSS
Node.js, Next.js API routes, Cloudflare Workers
Postgres, Supabase, Cloudflare D1 and KV
Sanity, Payload, headless WordPress, or plain Markdown
Stripe, Shopify, WooCommerce
OpenAI, Anthropic, and open models where they fit better
Vercel, Cloudflare Pages — in your account, not ours
Plausible, Fathom, GA4, Search Console
Not sure whether a custom CRM is what you actually need? Send over what you are trying to fix and we will tell you straight — including if a smaller job would do it.
Ask us first →We sit with whoever does the selling and write down what actually happens, which is rarely what the org chart says.
Priced per phase. Phase one is the daily screens, one pipeline, import and roles; reporting and automation follow once people use it.
A staging version from early on, tested by the people who will use it, not only the person who bought it.
Old data cleaned and imported after a dry run you can check, a rollback plan, a short training session, and a date when the spreadsheet is retired.
AI agents from our Engineering, Quality & Security and Design & Film divisions do the work, in parallel. Haider Ali, founder and CEO, agrees the plan with you and signs off everything before it reaches you.
Real work that uses the same skills. Every card links to something you can open and inspect yourself.
Billing, recipe-based stock, rider cash settlement and shift close for restaurants. Runs every day at a restaurant in Karachi.
Headless ShopifyA Next.js store with a towel designer. Every order reaches Shopify as a draft order through the Admin API, with live carrier shipping rates.
Most custom CRMs we build cost $8,000–$25,000, depending on workflows, integrations and roles. You get a fixed quote per phase. Phase one at $8,000 covers the daily screens, one pipeline, data import and permissions. Afterward you pay hosting, usually $20–$100 a month, plus a budget for changes, instead of per-seat licenses.
Sometimes. It depends on seats, growth and how long you keep it. Ten seats at about $90 a month is roughly $10,800 a year, so a mid-range build often breaks even in two to three years. With a handful of users on a basic plan, the off-the-shelf CRM is usually cheaper, and we will tell you.
Six to twelve weeks for a first version your team can work in every day. Reporting, automation and extra integrations are often a second phase, once you have seen how people actually use it. A staging version is ready early, so your team tests real screens long before launch.
Configure one if a standard sales pipeline fits your business; it is faster and cheaper to start. Build when your process has steps those tools model badly, when per-seat fees keep climbing, or when customer records need to live with your jobs, invoices or bookings. We will tell you which side you are on.
Yes. If HubSpot or Salesforce works for marketing and email but cannot model one part of your process, we can build that part as a small app on their API. You keep the tools your team knows and stop paying a higher tier for one missing feature.
You choose. The code lives in your repository and runs in your cloud account, built on widely used tools with written documentation. We can keep handling fixes and changes on a quote, or hand it to your own developer. Either way, nothing depends on us staying around.
Yes. Exports from most CRMs and spreadsheets are cleaned, de-duplicated and mapped to the new structure. You check a dry run before anything goes live, and there is a rollback plan and a set switch-over date, so nobody works in two systems for months.
Usually because updating it takes longer than the spreadsheet it replaced, and it asks for fields nobody needs. We fix that by designing the daily screens first, testing them with the people who sell, and cutting every field that does not earn its place before launch.
Yes, where it saves time. A CRM can draft follow-up emails, summarize call notes and answer plain-English questions about the pipeline. AI only works well on clean, complete customer records, so we build the records and daily screens first and add AI features where they clearly help.
Tell us about your business and we'll design a custom homepage concept within 48 hours — free, no strings attached.