The problemYour ads get clicks all day, but the phone never rings.
In shortGoogle Ads management from Pixel & Oak keeps your campaigns pointed at searches that turn into customers: call and lead tracking, search-term cleanup, budgets and ad tests. It suits businesses spending about $1,000 to $5,000 a month. It starts at $750 a month with setup included, goes live in 1–2 weeks, and a person approves every change.
Google Ads management services exist because an account rarely fails loudly. It fails quietly: ads show for searches you would never sell to, calls come from towns you do not serve, the bill runs past the budget you set, and the report shows conversions that never reach your phone. Most of the fix is checking search terms, tracking, budgets and landing pages, every weekday.
Our paid media agent reads your Google Ads and Meta accounts, flags wasted spend and drafts the changes: new negative keywords, budget shifts and ad copy to test. Haider Ali reviews them, and nothing that changes your spend, targeting or ads goes live until he approves it. You pay Google directly with no markup, and the account stays in your name.
Maintained by Haider Ali, Founder & CEO · Updated
These are the complaints we hear most from owners who have tried Google Ads and are close to giving up.
The budget is spent every day and nothing comes back. Plenty of owners spend thousands with no calls or sales, then decide the whole channel does not work.
What we doWe count what is real: calls from ads and from your site, qualified form leads, and sales imported from your CRM, so Smart Bidding chases customers. Then we fix the landing page or offer if the traffic is right.
You pay for clicks from job seekers, DIY searchers and people shopping for other brands, and take calls from towns you do not serve.
What we doWe read the search terms every weekday and add negatives, target people who are actually in your area rather than "interested in" it, and review Search partners and Display expansion.
Google may spend up to twice your average daily budget on a single day, capped at 30.4 times the daily budget per month. Without warning, that feels like a billing error and hits cash flow.
What we doWe explain the rule before launch, pace budgets daily, alert you when spend jumps, and set end dates or an account budget when spend must stop on a set day.
Auto-applied recommendations can add keywords, switch on broad match, change bidding and expand to Search partners. Ad copy nobody approved goes live, and you find out after the money is gone.
What we doWe review auto-applied recommendations and switch off the ones you did not agree to, check the change history every week, and a person approves every change to spend, targeting or ads.
Junk form fills cost the same as real leads, waste your sales team's time, and teach Smart Bidding to go and find more of the same.
What we doWe count only qualified leads imported from your CRM, exclude placements that send junk, protect forms against spam, and report invalid-click patterns to Google. Nobody can promise zero invalid clicks.
Months and real money lost, campaigns launched without approval, and owners forced to learn Google Ads themselves just to catch the mistakes.
What we doA plain-English weekly snapshot and a monthly review call. Nothing launches without your approval, the account stays in your name, and the plan runs month to month.
We would rather tell you now than take the project and disappoint you.
| Starts from | $750 a month, setup included |
|---|---|
| Covers | One Google Ads account spending up to about $5,000 a month |
| Typical timeline | Live in 1–2 weeks |
| Ad spend | Paid by you straight to Google, with no markup |
| Contract | Month to month |
| Best for | Businesses spending about $1,000 to $5,000 a month on ads |
| Not for | Ad budgets under about $1,000 a month |
| What you own | The account, campaign history, tracking and data |
Worth knowing: Google Ads is already full of automation: Smart Bidding, broad match, Performance Max and auto-applied recommendations. Left alone, it optimizes toward whatever you tell it counts as a conversion, and auto-applied recommendations, once switched on, can add keywords, broaden match types and change bidding without asking. The most valuable work is making sure it is told the right thing, through accurate conversion tracking, and switching off what you did not agree to.
Call conversions from ads and your website, GA4, Google Tag Manager, enhanced conversions and offline imports from your CRM, so Google optimizes for real leads and sales.
Irrelevant searches caught and added as negative keywords before they use up the week's budget.
Search and Shopping campaigns built around your services, products and locations, with Performance Max used only where it suits your business.
Auto-applied recommendations you did not agree to switched off, and every change in the account checked weekly.
Ad variations drafted for testing, and landing pages fixed or built when they are the weak link.
Spend, cost per lead and conversion rate checked daily, with an alert when anything jumps.
Facebook and Instagram campaigns run the same way, with the Conversions API set up so results are measured properly.
A 22-second look at the work: wasted search terms cut, spam leads kept out of conversions, and real calls tracked. From $750/mo, live in 1–2 weeks.
Clicks all day, and the phone never rings. Budget spent, nothing comes back. Paying for job seekers and DIYers. Spam leads counted as conversions. There’s a better way. Google Ads management that finds where the budget leaks. Tracking that matches real calls. Search terms checked every weekday. Budget pacing and alerts. From $750/mo · Live in 1–2 weeks · fixed quote. Get a fixed quote. pixelandoak.com/services/google-ads-management
When the clicks are there but the calls are not, the cause is usually one of six things. We check them in this order, because each one hides the next.
Is Google Ads worth it for a small business? It usually is when tracking counts real customers and someone checks the account every week. Below about $1,000 a month in spend, a one-off setup you run yourself is the better buy.
Management pricing is hard to compare because the models are mixed together. Here is what each one means and what to ask about.
| Pricing model | How it works | What to watch for |
|---|---|---|
| Flat monthly fee | The same fee each month, often from about $500 for small accounts | Which spend level the fee covers, and what happens above it |
| Percentage of spend | The fee rises with your budget, often around 10% above a threshold | Advice that leans toward spending more |
| Setup fee | A one-off charge to build or rebuild the account | A first month that costs double the monthly fee |
| Minimum term | A three-month or longer commitment | "No long-term contract" claims that still carry a minimum |
Ours is a flat fee: $750 a month for one Google Ads account spending up to about $5,000 a month, setup included, month to month. Meta ads or higher spend are quoted before we start. You pay Google directly for clicks, on your own card, with no markup from us.
| The AI agent | Haider Ali | |
|---|---|---|
| Search terms | Reviews them every weekday and drafts negative keywords | Approves the list |
| Budgets and bids | Tracks pacing and cost per lead, and proposes changes | Approves every change to spend |
| Ads | Drafts new headlines and descriptions to test | Checks every claim before approving |
| Tracking | Compares Google Ads conversions with your real leads and calls | Investigates and fixes mismatches |
| Reporting | Builds the weekly numbers | Writes the monthly summary and recommendations |
Changes to budget, targeting and campaigns wait for a person's approval before they go live.
Your accounts, in your name. We are added as managers and can be removed in one click.
Google Ads, Meta Ads Manager
GA4, Google Tag Manager, call conversions, enhanced conversions, Meta Conversions API
Offline conversion imports from HubSpot, Salesforce and other CRMs
Looker Studio dashboards built on your own data
Not sure whether paid search is what you actually need? Send over what you are trying to fix and we will tell you straight — including if a smaller job would do it.
Ask us first →A Google Ads audit of search terms, tracking, structure and wasted spend before we quote, with findings in plain English.
Calls, leads and sales set up as conversions, because every automated bid depends on them.
Campaigns restructured where needed and launched with budgets you approve.
The agent checks every weekday; you get a weekly snapshot and a monthly review call.
AI agents from our Engineering, Design & Film and Growth & Marketing divisions do the work, in parallel. Haider Ali, founder and CEO, agrees the plan with you and signs off everything before it reaches you.
Expect a flat fee, a percentage of spend, or both, sometimes with a setup fee and a minimum term. Our management starts at $750 a month for one account spending up to about $5,000 a month, with setup included and no minimum term. You pay Google directly for clicks, with no markup. Larger accounts, or Meta ads as well, are quoted first.
Because Google allows it. On any single day it may spend up to twice your average daily budget, but over a month it will not charge more than 30.4 times that daily budget. Charges after an end date or far above that limit are worth disputing. We explain this before launch and alert you when daily spend jumps.
Usually because of broken or missing tracking, irrelevant search terms, location settings that reach people outside your area, or a landing page that makes calling hard. Sometimes the offer is weaker than the rivals beside it, or calls go unanswered. We check those six things in order, starting with tracking, because it decides how Google bids.
It can be for a small local business with cheap clicks, but at about $600 a month a management fee would be larger than a fair share of the budget. Below about $1,000 a month we suggest a one-off setup with tracking and negatives done properly, which you then run yourself, rather than monthly management.
Usually, yes, at least the ones that add keywords, broaden match types, change bidding or expand to Search partners. They are built to grow spend and reach, not to protect your margin. We review each one, keep the few that make sense for your account, and switch off the rest.
Paid search can bring visits within days of launch. Expect the first month to go on fixing tracking and cutting waste; changes in cost per lead usually show over the following two to three months as Smart Bidding learns. We do not promise a number of leads.
You do. We work through a manager account link, never by owning your account, and you can remove our access at any time. Your campaigns, history, tracking and data stay with you. Plans run month to month, so you can stop at the end of any month.
An AI agent does the daily checking and drafts the changes. Google's own automation, such as Smart Bidding, sets the bids. A person decides which changes are made and approves anything that affects spend, targeting or ad copy. You see every proposed change in the weekly snapshot.
No. We are not an agency and do not claim Google Partner status. Pixel & Oak is a remote studio: Haider Ali directs AI agents that do the checking and drafting, and he signs off every change. Our fee is flat up to about $5,000 of spend, so our advice does not depend on you spending more.
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