The problemYour customer asked ChatGPT for a recommendation. It named your competitor.
In shortGenerative engine optimization services get your business named and cited correctly when buyers ask ChatGPT, Perplexity, Gemini or Google AI Overviews for a recommendation. Ours start at $1,500 for a 50-question baseline, on-site fixes and a retest 30 days later, with the audit typically delivered in 2–3 weeks. Ongoing tracking starts at $600 a month.
A buyer asks ChatGPT or Google's AI answer for the best option in your field, and it names a competitor. Or it names you, with the wrong phone number, someone else's reviews or a price you never charged. Your rankings have not moved, but your clicks have, because the answer was read first. And there is no submit button for ChatGPT, so it is hard to know where to start.
Generative engine optimization (GEO), also called answer engine optimization (AEO) or AI search optimization, is the work of getting your business mentioned and cited correctly in those answers. We start with measurement, because most GEO is sold without any. Our search agent runs a fixed set of your buyers' questions through each AI engine, several times, and records who is named, who is cited and which pages the answers come from. Then we fix what is in your control and test again.
Maintained by Haider Ali, Founder & CEO · Updated
The AI search problems business owners describe most often, and what we do about each one.
Buyers who research with AI get a shortlist without you, so the money spent on SEO and reviews never reaches them.
What we doA source map shows which pages the AI cites for your buyers' questions. We put checkable facts on your pages and list the outside sources where you are missing.
Calls and jobs go to the competitor, and the feedback button on the answer rarely gets a response.
What we doWe find which sources the AI is blending, then make your business unmistakable: one name, phone number and address on your site and every listing, with mismatches corrected.
Buyers read invented founders, prices or claims, because AI tends to repeat the most detailed story it finds, true or not.
What we doWe publish one detailed official facts and FAQ page, keep the same facts everywhere, and log every wrong claim in the baseline so the retest shows whether it is gone.
Owners guess, and some block ChatGPT's or Perplexity's search crawler without knowing, in robots.txt or a CDN bot setting, and stay out of the answers.
What we doWe check that every search crawler you want can reach your pages (OAI-SearchBot, PerplexityBot, Googlebot, Bingbot), clear CDN blocks and set up Bing Webmaster Tools.
The same positions bring fewer visits and leads, because the AI answer is read first and many people never click.
What we doWe track mentions inside the answer, not only clicks: a share-of-answers baseline, a GA4 report for AI referrals and Search Console, then aim at the questions you can win.
The money is gone, and the answers still draw on the same outside sources as before.
What we doWe measure before selling anything and do not sell llms.txt as a lever. Google says no special AI files are needed, so the work goes to what the answers actually draw on.
We would rather tell you now than take the project and disappoint you.
| Starts from | $1,500 for the audit, baseline, on-site fixes and retest |
|---|---|
| Typical timeline | 2–3 weeks, then a retest 30 days after the fixes |
| Ongoing | Monthly tracking and fixes from $600 a month |
| Engines tested | ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, Microsoft Copilot |
| Best for | Businesses with some search presence whose buyers research with AI |
| Not for | Brand-new sites with no search presence yet; start with SEO |
| What you get | A question set, a share-of-answers baseline, a source map, fixes and a retest |
| What we never promise | That ChatGPT or any other AI will recommend you |
Worth knowing: AI answers change from one run to the next and from one user to another, so a single screenshot of ChatGPT recommending a business proves very little. Small tests mislead too: in a 20-question test, the gap between 20% and 30% is two answers. What means something is a share: out of the same 50 questions, each asked several times, how often you appear compared with your competitors, and whether that number moves after the work.
50 to 100 questions your customers really ask, built from search data, sales calls and reviews, and agreed with you before testing.
How often you are named and cited across ChatGPT, Perplexity, Gemini and Google AI Overviews, next to your main competitors, plus a log of wrong facts the answers repeat.
The pages and sites the AI answers draw on for your topics: review sites, directories, articles and competitors' pages.
Robots.txt and CDN rules checked for blocked AI search crawlers, Bing Webmaster Tools set up, and your Bing visibility checked.
Clear facts in plain text, answer-first sections, structured data, and access for the AI search crawlers you choose to allow.
Listings, profiles and third-party pages where you are missing or described wrongly, with a plan to correct them honestly.
The same questions run again, so you see what changed in numbers rather than anecdotes.
A 22-second look at the work: a buyer question set, a visibility baseline, a map of the sources AI reads, on-site fixes and a retest after 30 days. From $1,500, 2–3 weeks.
Your customer asked ChatGPT. It named your competitor. Buyers get a shortlist without you. AI gives out the wrong phone number. Rankings hold, clicks fall. There’s a better way. Generative engine optimization: fix what AI says about you. A buyer question set. A source map and on-site fixes. A retest after 30 days. From $1,500 · 2–3 weeks · fixed quote. Get a fixed quote. pixelandoak.com/services/generative-engine-optimization
There is no submit button for ChatGPT or AI Overviews. Google says pages need no special markup or AI text files to appear in its AI features, beyond being eligible for normal search results.
Wrong details usually come from sources that disagree: an old directory listing, a review site that merged two businesses, or a forum post with invented claims. The models blend them. In an Ahrefs experiment with a made-up brand, AI tools repeated planted false stories, and the brand's own detailed FAQ page was the strongest counterweight. This is how we fix it:
We do not plant forum posts, fake reviews or Wikipedia entries. They can work for a while, but they are the same tactic that causes wrong answers, and they put your reputation at risk.
| Term | What people usually mean | How it overlaps |
|---|---|---|
| GEO | Being cited in answers written by AI, such as ChatGPT and Google AI Overviews | Most of the work is the same as AEO |
| AEO | Being the answer to a question: first featured snippets and voice search, now AI answers too | Answer-first content and structured data |
| AI search optimization | A general name for both | Used interchangeably by most providers |
| AI SEO | Either SEO done with AI tools, or SEO for AI answers | We use it for the first, on our AI SEO page |
The labels matter less than the method. Whatever it is called, ask how it will be measured before you pay for it.
The same questions, asked the same way, on a schedule. Screenshots are kept as evidence, not offered as proof.
ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, Microsoft Copilot
Google Search Console, Bing Webmaster Tools, Ahrefs
Structured data, robots.txt and crawler rules, content edits in your CMS
Visits from AI assistants measured as referrals in GA4
Not sure whether AI search optimization is what you actually need? Send over what you are trying to fix and we will tell you straight — including if a smaller job would do it.
Ask us first →We draft the buyer questions from your search data and customers; you add the ones only you would know.
Each question run several times on each engine, with mentions, citations, competitors and wrong facts recorded.
On-site changes approved by you and signed off by Haider Ali, and a list of outside sources to correct or claim.
The same questions again after 30 days, with the change in your share of answers.
AI agents from our Engineering and Growth & Marketing divisions do the work, in parallel. Haider Ali, founder and CEO, agrees the plan with you and signs off everything before it reaches you.
Real work that uses the same skills. Every card links to something you can open and inspect yourself.
Every provider's prices read from its own website, turned into comparable plans, and dated.
AI in production · try it hereQuotes our published prices from a facts file, never invented ones, and emails Haider the conversation the moment a visitor leaves an email. Try it: it opens on this page.
An audit with a 50-question baseline, on-site fixes and a 30-day retest starts at $1,500 and typically takes 2–3 weeks. Ongoing monthly tracking and fixes start at $600 a month. You see the baseline before deciding on anything ongoing, and if it shows your buyers are not using AI search, we will say so.
No, and be wary of anyone who does. AI answers vary between runs and users, and the companies behind them change how they work often. We can measure your visibility, fix what is in your control, and show whether the share of answers that mention you goes up.
Ask the questions your buyers ask, several times, on each engine, and record who is named and cited. One screenshot proves little, because answers change between runs. Our baseline does this with 50 to 100 questions. Visits from ChatGPT, Perplexity, Copilot and Gemini also show up as referrals in GA4, and we set up a report for them.
No. There is no submission form for ChatGPT, Perplexity or AI Overviews. What you can do is make sure their search crawlers can reach your pages, that your site is indexed in Google and Bing, and that clear facts about you appear on your site and in the sources the engines cite.
Often, yes, though not overnight. We trace each wrong claim to the sources the AI is drawing on, publish one clear official facts page, correct the listings you control, and report errors through the engines' feedback tools. The 30-day retest shows which claims are gone and which need more work.
It does no harm, but do not pay for it as a visibility fix. Google says no special AI files are needed for its AI features, and there is little sign that AI crawlers rely on the file. Time is better spent on crawler access, clear facts on your pages and the outside sources the answers cite.
On-site fixes such as crawler access and clear facts can show in some answers within weeks, once the engines fetch the pages again. Changes that depend on outside sources, such as listings, reviews and articles, usually take a quarter or more. The 30-day retest shows early movement, and monthly tracking shows the longer trend.
SEO aims for a place in the list of search results. GEO aims for a mention inside the answer an AI writes. They overlap heavily, because AI answers draw on pages that rank well, so good SEO is usually the foundation and much of GEO is SEO work aimed at a different result.
It depends on the crawler. Some collect pages to train models; others fetch pages to answer a question in real time and link back to you. Blocking the second kind keeps you out of those answers. We list the crawlers visiting your site, including any your CDN blocks by default, and you decide which to allow.
Tell us about your business and we'll design a custom homepage concept within 48 hours — free, no strings attached.